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In for the long term: what HTML5 means to the auto industry

February 2014
4 pages
In for the long term: what HTML5 means to the auto industry

HTML5 has become the most widely supported platform for mobile app development, giving auto companies access to a vast pool of developers and applications. It is also OS and hardware neutral, enabling companies to avoid vendor lock-in and to choose platforms that offer the greatest speed, reliability, or flexibility. Moreover, HTML5 can work in concert with other HMI technologies. Developers can, for example, build an HMI with a native toolkit and blend it seamlessly with HTML5 content and apps.


Eliminating lock-in - Controlling the UX - Enabling platform choice - Working in concert with native HMI toolkits - Standardizing access to vehicle data - [+]

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Tina Jeffrey

Tina Jeffrey

In her role as automotive product marketing manager, Tina Jeffrey oversees the marketing efforts for several QNX automotive initiatives, including QNX Acoustics for Active Noise Control, and participates in industry standards groups, including the Automotive and Web Platform Business Group of the World Wide Web Consortium (W3C).

Tina has more than 17 years experience in the semiconductor and software industries. She has designed SoCs and ASICs, and has expertise in both marketing and engineering strategy. Prior to joining QNX Software Systems, Tina was responsible for technical marketing of multimedia and image processors for automotive and consumer market segments.

Tina has published papers on image cognition processors and intelligent imaging for automotive applications. She holds a Bachelors of Science degree in electrical engineering from the University of Ottawa.

See Also...

Rapid Development and Reusable Design for the Connected Car

Acoustic Echo Cancellation for Wideband Audio

Making Sense of the Smartphone-Vehicle Cacophony

Why HTML5 Is Becoming the HMI Technology of Choice

Other whitepaper topics: Recent, Automotive, German Whitepapers, HMI + Graphics, Industrial, Medical, Multimedia + Acoustics, Networking, Operating Systems, Security + Defense, Safe Systems, Tools