Why automakers care about HTML5

Great Expectations

For the seven decades since the Galvin brothers in the U.S. and Blaupunkt in Germany introduced the first mass-productions car radios, automakers and electronics suppliers were able to manage what their customers expected of in-vehicle infotainment ...

Opportunities and Costs

The shift in what consumers expect of their in-vehicle infotainment systems over the last decade has provided automakers opportunities to sell up through the increased value of these systems. Already in 2006, the Oliver Wyman management-consulting ...

What Can and Can Not Be Done

There is little that automakers can do about consumer expectations. The genie is out of the bottle and won’t go back in. Consumers are not about to settle for a radio and cassette deck just because automakers might find it costly to deliver more ...

Fragmented Technologies

To understand why HTML5 may provide automakers a way of reconciling the incongruent life cycles of smartphones and automobiles and help them reduce the cost of the infotainment systems their customers now expect, it is necessary ...

Web Pages, Apps & Pseudo-apps

Many web content publishers have responded to the diverse requirements of desktop/laptop computers, tablets, smartphones and in-vehicle systems by maintaining at least two versions of their web pages, one for PCs and another one for mobile ...

HTML5 and Automotive Systems

The question that remains to be answered is “Why should automakers care about HTML5?” The answer is simple: HTML5 will help automakers a) deliver the content and capabilities their car buyers want and will want in the future, b) keep up with the ...

What About the Numbers?

Ultimately, the measure of any technology is the numbers. No matter how compelling the engineering case for the technology, if the business case is not strong, the technology should be abandoned. Each automaker must, of course, do its own research and ...