ESC Silicon Valley 2010

Agenda — At a Glance

Join other executives and VIPs from the in-car information systems sector in China for this one-of-a-kind event. The theme of the event is The Connected Car Vision Becomes Reality. Discover how connectivity to the cloud and to devices are two of the key trends driving technology decisions in this market today.

09:00 China EXPO Doors Open
10:00 — 10:30 Registration
10:30 — 10:35 Welcome
Wayne Scott, Deputy Commissioner General for Canada at Expo 2010
10:35 — 10:40 Opening Remarks
Derek Kuhn, Vice President Sales & Marketing, QNX and
Kimm Krueger, Director APAC Sales, QNX
10:40 — 10:50 Presentation TBD
Mr. Jiang Ning, Deputy Director Chief, Shanghai Municipal Commission of Economy and Information Industry
10:50 — 11:15 Emerging Trends and Business Models for the Connected Car
Andrew Poliak, Director, Business Development, Automotive, QNX
11:15 — 11:45 Automotive Network and Communication Technology
Professor Luo Feng, New Energy Vehicle Research Center, Tongji University
11:45 — 12:15 More than a Bandwidth Upgrade: How Wireless Broadband Will Transform the Automobile
Zhenjun Zhu, Lead for Ecosystem and Partnerships, APAC Marketing, Alcatel-Lucent
12:15 — 13:30 Lunch / Networking
13:30 — 14:00 Silicon Trends for Enabling the Next Generation Connected Car
Ian Ferguson, Director of Embedded Segment, ARM
14:00 — 14:30 Smart Device Trends
Simon Li, Director of Marketing, RIM
14:30 — 15:00 Car Infotainment in a Connected World
Kelei Shen, VP China R&D Center, Harman Automotive China
15:00 — 15:30 Audi Case Study
Intakhab Khan, Head of System Engineering, ITC - Infotainment Tec Center China, Audi China
15:30 — 16:00 Break / Networking
16:00 — 16:30 Choosing an Application Platform for your Infotainment System
Andrew Poliak, Director, Business Development, Automotive, QNX
16:30 — 16:35 Closing Remarks
Derek Kuhn, Vice President Sales & Marketing, QNX and
Kimm Krueger, Director, APAC Sales, QNX
16:35 — 20:00 Buffet / Cocktail Reception & Prize Draw

Please note that times and speakers are subject to change.

Simultaneous translation will be provided for all presentations.