An HTML5 application created with Apache Cordova is a standalone app, which means you're not required to point to a remote server to load a webpage or another app because your app lives on the device. The application is essentially an arrangement of web assets that are packaged into a container that can be viewed by a browser (the browser engine container).
To create a basic Cordova app template:
The create command generates the folder structure for your project at the specified location (for the example above, the hello directory). If you build this app without modifications, you'll produce a small Cordova app that handles the deviceready event and displays the Cordova logo on the screen.
You can add your own code and additional resources to create a more robust application. All of your project resource files should be stored in the /www folder (or in a subfolder within /www).
For information on packaging, installing, and launching your HTML5 app, see the Application and Window Management guide.
For instructions on creating a simple Cordova plugin that uses PPS, see "Creating Your Own Cordova Plugin" in this guide.