Managing the Complexities of Multimedia in Automotive Systems

Date:	Tuesday, December 5, 2006
Time:	13:00 EDT
Duration:	1 hour
Registration:	www.techonline.com

Description
As people spend more time on the road, they increasingly want to outfit their vehicles with high-quality information, navigation, and entertainment systems. Unfortunately the complexities of supporting multimedia in the automotive environment can be overwhelming, especially when introducing the dynamics of consumer devices such as portable media players and USB flash disks.

This session looks at the burgeoning market of in-car infotainment. It begins with an insiders look at the feature requirements of today’s drivers and then delves into proper software design to meet tomorrow’s challenges – managing the explosion of media devices hitting the market, in-vehicle media storage, unique user experiences, and changing HMI requirements.

Finally, the session looks at the QNX Multimedia Solution and how it can be used to abstract away the complexities of managing media storage devices to leave more time for more important things – like delivering key product differentiators to vehicle manufactures and a connected media experience to consumers.

Estimated Length: 1 hour, including Q & A.

Who should Attend:
This one-hour seminar, which includes a short Q&A, will be of great interest to embedded software development managers, architects, and developers who are involved in embedding multimedia.

Speaker Biography - Andrew Poliak
As Business Manager for QNX’s automotive market segment, Andrew Poliak is responsible for building, developing and maintaining relationships in the automotive value chain. Andrew has nearly 10 years of experience in the embedded space and is regularly invited to speak on the direction and future of the telematics industry by automotive OEMs and Tier 1s such as Daimler-Chrysler, Audi, Hyundai, Volkswagen, GM, Ford, and others.

In 2006, Andrew’s work earned QNX the prestigious 2006 Automotive Software Industry Innovation & Advancement of the Year Award from Frost & Sullivan for innovative technological and strategic business advances.

Andrew previously worked for Datalight, an embedded operating system vendor that has a flash file system for QNX, in addition to ROM-DOS, an OS used in Nokia phones and Canon Digital Cameras.

Andrew received a Bachelors of Arts in Business with an emphasis in Information Systems from the University of Washington.

Speaker Biography -Randy Martin
Randy Martin has been part of the QNX Software Systems team for fifteen years. During that time he has performed a variety of roles ranging from product development to technical sales support.

For the past two years, his focus has been on QNX in automotive systems, working directly with the auto manufacturers themselves as well as the tier I and II suppliers to develop reliable embedded software for in-car computing.

Randy’s background is Electrical Engineering from Ryerson Polytechnical University in Toronto, Canada.

About QNX Software Systems
QNX Software Systems, a Harman International company (NYSE: HAR), is the industry leader in realtime, embedded OS technology. The component-based architectures of the QNX® Neutrino® RTOS and QNX Momentics® development suite together provide the industry's most reliable and scalable framework for building innovative, high-performance embedded systems. Global leaders such as Cisco, DaimlerChrysler, General Electric, Lockheed Martin, and Siemens depend on QNX technology for network routers, medical instruments, vehicle telematics units, security and defense systems, industrial robotics, and other mission- or life-critical applications. Founded in 1980, QNX Software Systems is headquartered in Ottawa, Canada, and distributes products in over 100 countries worldwide.

Register to view this web seminar.


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