Situational Awareness – A Holistic Approach to Reducing Driver Distraction

Overview
Mobile phones are both ubiquitous and the source of considerable controversy, particularly as an easily identifiable cause of driver distraction. Since mobile phones are implicated in only a fraction of distraction-related accidents and many drivers ignore the law, bans and restrictions on the use of mobile phones or other similar technologies only go a short way towards solving the problem.

This webinar takes a holistic approach to reducing driver distraction and describes how situational awareness can be used as a framework for strategies that decrease driver distraction. Topics include:

• the concept of situational awareness (SA) and the different types of distraction
• how SA can be used as a framework for improving driver performance and safety
• how SA can be used to develop a connected and integrated vehicle cockpit that increases driver awareness of objects and events on the road, and adapts in-vehicle interfaces to manage cognitive load
• the challenges designers must face when developing these types of in-vehicle systems

Estimated length: 1 hour, including Q&A

Who should attend?
The seminar is intended for vehicle cockpit and HMI designers and their managers, as well as legislators and public servants who make decisions concerning vehicle safety.

Prerequisites: There are no prerequisites for this session.

Presenters:

Scott Pennock, Senior Standards Specialist, QNX
Scott Pennock is a senior standards specialist at QNX Software Systems. Before joining QNX, Scott was a lead acoustic-test engineer at Apple, a senior systems engineer at OnStar in speech-enhancement technologies, and a speech-technologies specialist at Lucent, also working on speech enhancement technologies.

Scott holds a bachelor's degree in experimental/cognitive psychology from Michigan State University and a master's degree in applied psychology from the Stevens Institute of Technology.

Andy Gryc, Senior Product Marketing Manager, QNX
Andy Gryc has been a software developer and designer for over 20 years, and is currently a senior product-marketing manager at QNX Software Systems, responsible for the company's go-to-market strategy in automotive.

Prior to joining QNX, Andy worked as a lead software architect on the telematics module of the GM OnStar system, a senior developer on a speech-recognition engine for Syvox, and as a valuable contributor to the line of Hewlett-Packard palmtops and OmniBook notebooks. He holds a bachelor's degree in computer science from the University of Michigan.

About QNX Software Systems
QNX Software Systems Co., a subsidiary of Research In Motion Limited (RIM), is a leading vendor of operating systems, middleware, development tools, and professional services for the embedded systems market. Global leaders such as Cisco, Daimler, General Electric, Lockheed Martin, and Siemens depend on QNX technology for network routers, vehicle telematics units, industrial control systems, medical instruments, security and defense systems, and other mission- or life-critical applications. Founded in 1980, QNX Software Systems Co. is headquartered in Ottawa, Canada, and distributes products in over 100 countries worldwide. Visit www.qnx.com.

Register for this free webinar now!